Welcome to my blog for IMC 619 at West Virginia University! Over the next nine weeks I will be sharing my opinions and ideas and *hopefully* initiating some thought-provoking conversation.

This blog is dedicated to the discussion of “emerging” media and its current role and impact in today’s world.

Why a blog?

On a professional level: When combined with other emerging media innovations like e-newsletters and short videos, blogs offer many opportunities for companies to get to know their target audience.

On a personal level: Blogs are a great way for consumers to exchange information (as opposed to simply being told information through traditional media).

On MY level: This particular blog will benefit me on an educational level, as I hope to immerse myself in the digital landscape of emerging media in order to gain a better understanding of the role it plays in integrated marketing communications.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s